Childrens products Essay Example | Topics and Well Written Essays - 3000 words

Childrens harvest-tides - Essay ExampleIt is for this reason that 8% teenagers of the United States have around portion of their money invested in futures and stocks (Lindstorm, 2004). Almost 20% have their personal checking accounts and 70% love exploitation a credit card if the parents allow it (Lindstorm, 2004). It is hard to argue that worldwide kids segment does not inhabit when this generation spends over $ one hundred fifty billion a year. And that is not it, they also control another $150 billion through influencing what their parents are buying for them. Martin Lindstorm writes in Brainchild that the money which the new generation is pass is unprecedented, which is why e very(prenominal) marketing director needs to allot money for this niche (Sudworth, Cray and Russel, 2007).The 21st light speed is full of schooling overload. The new generation is being fed a steady diet of information 24 seven. This information is changing the way they perceive the world and shaping their behavior. The global kids segment is the product of technological advancements. They use mouse, computer screens, adroit phones, tablets and other gadgets to see the world.Toddlers now understand icons before they apprise even start to read. Smart phone manufacturers and app developers specifically target their marketing strategies to toddlers. They can play with the smart phone, listen to the funny sounds but they do not know that the icons and marketing tactics are targeting their subconscious and effecting their decision-making behaviors.The new generation thinks in terms of megabytes and screen resolutions the same way the previous generation utilise to think in terms of memorizing football scores and doing wheelies on bicycles (Lindstorm, 2004). If the marketing directors need to target global kids segment they need to think the way this generation thinks. They need to understand that the new generation is very different from the older generation because they have no hindrances in fully embracing the digital media.electronic media has

The Dialogues of Plato Essay Example | Topics and Well Written Essays - 750 words

The Dialogues of Plato - Essay ExamplePlato has made immense contributions in the field of doctrine where he wrote about the ideas regarding knowledge, metaphysics, forms and other similar ideas. More importantly, Plato wrote about the convey where he gave ideal forms of governance. though a few of his ideas were derived from Socrates, yet he was often found being deviated from that of Socrates. Out of all the works, the close to intriguing peerless is in the state, where he identified three classes or castes in society (Plato & benzoin 88-89)Furthermore, he gives the idea of the philosopher king who should be the central figure governing the state, and proper training of those in line for this office must go through a rigorous education system. Thus, his work on the state and republic is one of the most applauded efforts and is appreciated till time.The positive stance of the idea is the classification which clear identifies and divides individuals based on their inherent ca pabilities. This ideal is pragmatic to date since it is now an accepted notion that individuals must be assigned careers according to their capabilities. This concept is clear and distinct and is thus one of the most famed works associated to Plato. On the negative side, his inclination towards an aristocratic state is deemed to be the most negative side to this theory. According to Plato, noblesse is the kind of governance where a philosopher king is the central figure of the state, and thus, he is the one who must rule the republic based on reason and wisdom. Also, he further stated that the aristocracy would decline to a timocracy over time, which would further deteriorate first into an oligarchy and then to a democracy and at long last to tyranny (Plato & Benjamin 66-68).

Opportunities to improve international business prospects Assignment

Op demeanorunities to improve international caper prospects - Assignment ExampleSouth Africa is one of the emerging markets that the company should endeavor to establish. Some of the benefits that the organization and its employees impart accrue includeEven though doubts may arise concerning the companys expansion to a strange country, I am hereby shedding light on some of the controversial issues. The supply will be located in Durban, which is the third largest City in South Africa. Durban harbor is the busiest port in the East Coast of Africa (World Port Source), which makes it a strategic dock for imports and exports to and from the land locked developing countries in Africa. English is among the official languages in the country and therefore communication will be effective. The country has go through an economic boom since it hosted the 2010 FIFA world cup (Udesh et al. 27).The economy is undergoing rapid growth especially with the concerted efforts by the government and st akeholders to enhance the recovery from the inefficiencies of apartheid. According to Lundahl and Petersson, there has been notable growth in the manufacturing and transport orbit (33). However, the employment opportunities are fewer than the employable population in the country. The government is therefore encouraging foreign investors to establish business in the country in a bid to solve the problem of proud unemployment rates (Prasad et al. 13). This is the reason our company has been granted approval to establish in Durban where it may help in creating employment opportunities for locals. On the other hand, the citys political climate is encouraging. The politicians are concerned almost economic growth and empowerment of people to improve their standards of living. Our company enjoys unmatched reputation in the percentage and therefore there is no doubt of imminent success.It is evident that the move to Durban, South Africa is a square global strategy that will enhance the

Analysis of Anti-Semitism and Racism in Gentleman's Agreement(1947) Essay

Analysis of Anti-Semitism and racism in Gentlemans Agreement(1947) movie - Essay ExampleBecause of its unique subject, clarity of expression and excellent cinematography, this movie win three Oscar plunders, one for being the Best movie in 1947, second for having the Best Director, and the third award went to Celeste Holm for being the Best Supporting Actress. Jews have for longed, suffered in America. Jews had been subjected to anti-Semitism in America. In Fortune, an article was publish in 1936 which said that Jews were subjected to attacks because of inviting prejudice because of their notorious tendency to agglomerate not just in cities just now in self-constituted communities within cities (Blum 173). Such articles flared up the stereotypical images of Jews in the public. Jews were treated were badly. There used to be overt expression of racial discrimination by other communities against the Jews. There was discrimination against Jews in the palm of education, accommodatio n, immigration and employment. Phil Green who is one of the leading characters in the movie Gentlemass Agreement, plays the role of a word reporter that experiences racial discrimination. Phil is tasked to express his views on anti-Semitism. In order to achieve that, Phil presents himself before the public as a Jew contrary to the fact that he is a Gentile.

Business Essay Example | Topics and Well Written Essays - 250 words - 14

Business - Essay ExampleThe two prospective lineage partners, purge and Alex, are professionals in different fields. This is an advantage in that it get show up save their business a chaw of money and will go further in ensuring that their business becomes a success. Alex has a lot of devour in roasting coffee, which they can choose to do in their coffee shop instead of purchasing coffee that is already roasted. Buying roasted coffee is expensive. Being a chef, he can similarly handle all matters related to the kitchen Alex has all the experience that the business requires in order to pass on customers with picturesque cups of coffee. He could save the business unnecessary expense, and that money could be used for other purposes in the business (Longeneckeet & Gaele, 2006).Pat is a marketing manager in an advertising firm. Pat can overwhelmingly provide the necessary wariness skills that are required in the coffee shop. This is also an advantage to the business, as managem ent skills are essential in daily operations of a business enterprise. Since the coffee shop will be a new business in town, the two partners will need to carry out some advertisements. The advertisements will be aimed at attracting customers in their business. Pat, a well-trained manager, has to embark on this department and advice on the best way of attracting customers in this coffee shop (Longeneckeet & Gaele,

Biology Essay Example | Topics and Well Written Essays - 500 words - 14

Biology - Essay ExampleAccording to The American Lung railroad tie (2007) pneumonia is a serious infection and/or inflammation of the lungs. The air sacs in the lungs fill with pus and other(a) liquid. Oxygen has trouble reaching the blood. If there is too little oxygen in the blood, the body cells angle work properly. Because of this and spreading infection through the body pneumonia can cause death. Different causes of pneumonia manifest distinguishable signs and symptoms. In longanimouss with pneumonia caused by bacteria (streptococcus pneumoniae), the temperature may rise as high as 105 F. The patient sweats profusely, and breathing and pulse rate increase rapidly. Lips and nailbeds may have a bluish food coloring due to lack of oxygen in the blood. A patients mental state may be woolly-headed or delirious. If caused by a virus (influenza), there are fever, dry cough, headache, muscle pain, and weakness. Within 12 to 36 hours, there is increasing breathlessness the cough b e draws worse and produces a small amount of mucus. there is a high fever and there may be blueness of the lips. In mycoplasma (are the smallest free-living agents of complaint in humankind, unclassified as to whether bacteria or viruses, but having characteristics of both) pneumonia, there is a cough that tends to come in violent attacks, but produces only sparse whitish mucus. Chills and fever are early symptoms, and nigh patients experience nausea or vomiting. Patients may experience profound weakness that lasts for a long time. another(prenominal) causes of pneumonia are fungi and other chemicals. Some types of pneumonia develop when the immune system weakened. Pneumonia can be acquired from community, hospital, and thru dreaming when foreign bodies enter the lungs (The Patient Education Institute, Inc., 2008).According to MayoClinic.com (2008), pneumonia treatments vary, depending on the severity of symptoms and the type of pneumonia that the patient have. bacterial and my coplasma pneumonias are treated with

Workplace Stress Essay Example | Topics and Well Written Essays - 2500 words

Workplace Stress - Essay ExampleThe dialect and strain day in and day out may result in broken families and relationships. It can also cause depression, misgiving and custodytal ill-health.Ever since the creation of the Law Enforcement Administration in 1968, tremendous amount of research on policing, guard departments and jurisprudence officers in the United States, has been carried out. Examining the effects of service, work and gender activities of the perception of officers of the workplace and their ordinary work world, revealed that this perception is closely related to what they do than who they are ( Winfree, Jr. Guiterman & Mays, 1997). Police work tends to be regarded as inherently stressful because of the personalised risk of being exposed to power, confrontation, and the day to day matter in various traumatic incidents. The stress faced by the police officers has been referred to as the police problem (Cullen et. al. 1983) because both the safe and unsafe aspects of the job combine to produce the stress symptoms.Policing is considered to be a exceedingly stressful job especially for female police officers, who are caught up between the increasing threats of violence on our streets. In a research focusing on the workplace stress problems for both men and women in the police force, a survey carried out in 25 departments revealed that although both men and women experienced many similar problems, the gendered nature of the police organizations cause unique stresses for women (Morash & Haarr, 1995). Work stress is observed to be associated with depression, anxiety, post traumatic stress symptoms and chronic back pain (Gershon, Lin & Li Xianbin, 2002). They also assessed that work characterized stress, grapple strategies and health related outcomes from a sample of police officers aged 50. The findings suggested that older officers especially the female police officers are at an increasing risk of being subjected to work stress related health problems, if they swear on risky health behaviors in order to cope with stress. Although both the male and the female police officers are exposed to relatively the same types of work stressors, but the female officers report higher order of sex discrimination and prejudice which contributes to psychological distress.Another work stressor to be taken into consideration is that at that place are more chances of the female police officers and detectives to be involved with sexual offenders or victims of violence. This causes higher levels of self-perceived stress in females than faced by male police officers (Brown & Fielding, 1993). The results also showed that uniformed women constables were less likely to be exposed to police operational stressors which involved the chances for violence, but in case of such exposure, the reactions reported by female officers were brutal than those from uniformed policemen. In addition to that the organizational issues such as the demands of work irrupt upon the life at home, lack of communication and consultation, lack of control over the workload, insufficient support and scanty of workload in general are major work stressors. It is also observed that both personal and occupational stressors in female police officers from personality constraints appeared to be more stress-prone. All these stressors are symptoms of

Mary Prince Essay Example | Topics and Well Written Essays - 500 words

Mary Prince - Essay ExampleHence, her strong willingness and news proved to be her best alley in life.Marys life is filled with dispute and sorrow with small sprinkling of hope and joy in-between. But, her initial years were tranquil and uneventful. The day her sisters and she were change out proves to be the most tragic incident of her life. This is a black day marked by her mothers mournful words as she dresses her kids in the coarse clothes, See, I am shrouding my woeful children what a task for a mother (Page 3). It was the end of the tranquil days and an advent into hardships and sufferings. The rest that include beatings, stripping, physical and sexual assaults were just continuous black phase suffered most of her life. Hence, her first sale at the tender young age was the landmark day in her life and marks the most sorrowful occasion of her entire existence.Mary was not the isolated slave who suffered ill-treatment at the hands of her owners. debase of the slaves was sadl y a very common occurrence as was evident from Marys consider of other slaves such as the little slave children, Cyrus and Jack. Both these kids were subjected to the most brutal punishments right from a very young age for almost no reasons. Hetty, whom Mary called Aunt in affection in any case, went to an primaeval grave because of her masters severe physical punishments during the off set of pregnancy. Hetty was the most efficient soulfulness of the household and apparently took the entire responsibility of the house upon herself. But, nonpareil small slip and no one spared a single bout of mercy to her spanking her so much that she had an early labor and died after some time.Colonialism and Imperialism robbed Mary of her childhood. It took her away from her family at a very young age and later also alienated with her husband whom she loved a lot. It degraded her mentally and physically as she

Capturing and Delivering Value Term Paper Example | Topics and Well Written Essays - 3000 words

Capturing and Delivering Value - Term Paper ExampleThe aim of the paper present the analysis of tip construction principle to management of a design, taking into account the divers(a) design views. The design views imply the conversion design, flow design, and value generation design. The discussion revolves the empirical data collected from the two type studies that were conducted in Brazil. Both case studies involve developing model to manage the design care for for a building company.The fundamental causes for dismal performance of building design process have been researched by various authors (Salkind, 2010). The design management main problems include poor communication, inadequate documentation, deficient input information, erratic decisiveness making, inadequate coordination between disciplines, and unbalanced resource allocation. Additionally, the process of design normally lacks the adequate control and planning, to scale down the impact of uncertainty and complexity , to make sure that the available information for completing the design activities are economical and sufficient, and to minimize the inconsistencies with the documents of constructions (Welch, 2011). Some of the researchers came up with a conceptual benchmark that manages the design process in triad different perspectives design for converting the input to output, design for flowing information and materials, and design for generating value for the clients. Considering the various framework, the a design project was conducted in Brazil. The aim of the research was to develop a protocol that manages the design process in a building and construction industry (Salkind, 2010). The paper therefore, discusses implementation of the lean construction principle for designing a design project, bearing in mind the three design views. The analysis revolves rough the two case studies, where the principle reflection on the principle was conducted.The design process protocol has been generated finished the case studies, conducted in four building

Strategic Management and Strategic Competitiveness in Procter & Gamble Essay - 6

Strategic Management and Strategic Competitiveness in Procter & Gamble - Essay ExampleThe researcher states that employee base for the Procter & Gamble Company is over 127,000. The Cincinnati based consumer goods fraternity markets of more than two hundred and sixty brands across the world. The company enjoys leadership in almost cardinal brands in its category and is able to fetch a billion of dollars annually from each of the brands. The consumer goods organization has formal twenty-eight technical centers across the world. The company has chthonianstood the importance of sphericalization in business and accommodate itself in concord with the requirement of situation. The company has shifted focus from serving American people to establishing the maximum digit of strategic business units across the globe. They have increased plant capacity level in assign to achieve economies of scale and offer product mix in a cost-effective manner. Globalization scheme has helped the co mpany to achieve the higher return on investment and maximize annual revenue. Lafley (CEO of the company) has changed standardized global product structure of the company into hybrid product system. crossbred product structure puts an emphasis on design product category in accordance with a demand of the particular market and ever-changing value chain in a product-specific manner. This model is often termed as Front Back Hybrid Matrix by research scholars. The company not only changed product system in accordance with local demand but changed customer relation management also. Strategic business units work under the supervision of GBU or Global Business Units of the company. Although research and development functions remained centralized, sales operation in an man-to-man local market is classified as decentralized function. During 1999 the company has adopted the change in the handle of managing and reporting in order to achieve business excellence. The company took six years to implement global restructuring model while they have invested $2 billion during the time frame.

Advertising Essay Example | Topics and Well Written Essays - 1000 words - 1

Advertising - Essay object lessonIn excess, partakeising helps in the branding of a reaping in that it identifies the distinct traits of the manufacturer of the increase from the other manufacturers. In effect, it helps to emphasize the brand to which a consumer associates with the product (Trehan 67). It withal serves as an informational tool as the price of the product whitethorn sometimes reflect in the advertizement. In other instances, an advertisement also serves as an assurance to employees and the company shareholders that the company is still operational. Usually, sponsors pay adverts to run on various media tools, which may be either audio or visual depending with the sponsor preference. They are mainly for commercial purposes as they seek to brand products and services done repetitive showing of an image or product wee-wee in their showing. Through the repetition, the consumer is able to familiarize him or herself with the qualities of a product or service through the advert. In contrast, some advertisements may be non-commercial in that their intention is not make any dough but just passing information. Mainly, political parties, faith based and non-governmental organizations explore these commercials by spending gold to air them as a public service announcement. In essence, this paper will examine an advertisement placed on a popular magazine to bring out its effectiveness in achieving an expect wider market base. How the advertisement functions This product is new to the market. Therefore, this advertisement serves as an introductory approach to the consumer. It gives the product denomination and an appealing design that instantly attracts the eye. The colors used also reflect the sophistication in that the product is of high quality. Essential, an advertisement can appeal to a consumer in two ways. For one, the information given may have a rational appeal in that it reflects the quality of the product (Trehan 226). This may be in term s of its durability, great performance, and affordability of the product and its location. On the other hand, the product information given in the advert may have an emotional appeal in that it gives a sense of assurance, pride, customer satisfaction levels, and its perceptible ability in the market (Trehan 118). For instance, this advertisement gives the emotional appeal to the market as it portrays all the above-named qualities. In addition, this advertisement has the fear appeal in that it portrays the consequences of not using this product, which would be to go to a dentist (Trehan133). This evokes fear to the endorsers, thus, they have no option but to buy the product. How the constitutive elements combine to evaluate to sell the product There has been effective color use to try to draw the attention of the reader into taking notice of the advert. Essentially, when dull colors take centre stage the chances of the advert making fix are very low. In addition, the advert port rays the image of the product that is available for retail. Therefore, the reader is able to contact to the products appearance. This will be helpful when they go to buy the product, as they will be able to spot it in a stores shelf. Additionally, the wording involved is one that cannot splinter ones eye, as they are readable and clear. They are visible enough from a outdo thus a reader needs not strain to capture what the advert is trying to sell. Moreover, it is the enceinte of the location where the product is available at makes it easy for the intended consumer to know where to get it. As an extra element, the advert gives all the good attributes associated with the use of their product, which draws a

Miley Cyrus symbol of pop culture Essay Example | Topics and Well Written Essays - 1250 words

Miley Cyrus attribute of pop culture - Essay ExampleShe further showcased her transformation into adulthood during the August 2013 Video euphony Awards where wearing skin-colored undergarments and using stuffed animals, she greatly pushed the line of what viewer generally expected from prime media.From a sexual urge perspective, the pornification of nearly everything has quickly emerged to be a substantial problem in our culture, and according to Empire et al (2013), this practice has only grown more entrenched and widespread as a result of the handiness of the internet on the phones of teenagers. While the problem is particularly pervasive, pop music is where the two tectonic plates of commercialism and sex are seen to most vigorously interact as is easily evidenced by the late(a) transformation into adulthood by Miley Cyrus. There is evidently no doubt that women have slowly break increasingly sexualized in music videos over the last few decades. The apparent need for women t o display their bleakness so as to sell records as is witnessed in Miley Cyruss novel music videos is arguably not the best thing for the female gender. Questions can be raised as to whether Miley Cyrus is in actually in control over her own personal destiny or is simply beingness exploited by record companies and managers who stand to financially make the most gains from her nudity and other recent exploits. While feminist might be strongly critical of Cyrus recent transformation, she has nevertheless seen an increase in her popularity and following.On the racial front, Cyrus is reported as having reported that he wearing gold teeth and twerking with the African American artist Juicy J at the House of Blues in a prognosticate to signify that she was now dangerous and wild, was all an attempt to try and cause her new songs to essentially savor black. This strategy has largely been successful as she has managed to connect with both her white and black

Realism and Idealism Essay Example | Topics and Well Written Essays - 500 words - 1

Realism and Idealism - Essay frameworkIdeally, artifice should come from within an individual but this does not happen and instead, art is taught in schools.Courbet asserts that art cannot be taught and that it should come from inside an individual and should be an expression of the artists towards the things that surround him. In the same way, a person from another generation cannot accurately form an art of either the previous or he next generation. It is impossible to do so since an artist can only draw accurately what they experience.From this reading, it is net that everyone knows their place in the society. The poor ar aware that there are places they can only esteem from afar but not get into. Even children are conscious of the poverty and the lanes that they should maintain. The children stare with awe at how beautiful the building is yet the narrator had already exclaimed that it was unfinished. Further, the other guest is uncomfortable at the sight of the poor family and asks the companion to request the manager to send them away.The world has had a class essay from time immemorial. There are those who own factors of production and those that work for the rich to earn a living. The bourgeoises are the rich in the society who continue accumulating wealth at the expense of the poor. The society has become much(prenominal) a money-minded community that even the prestigious professions such as medicine and engineering are focus on making money rather than helping the people. The proletariats, on the other hand, are the workers who work for the bourgeoises for a living. Once in a while they attempt to join hands so that they can urinate fair dealings with the bourgeoises. The strength of their unions and their demands is highly dependent on whether they will remain unified in the long run. For the proletariats to have a fair share in the society, they need to keep on combat for their rights.A dolls house is about a woman who leaves her husband a nd children to

Proposal Essay Example | Topics and Well Written Essays - 1250 words - 1

Proposal - render ExampleThis means that students may gestate to reschedule their arrival in the early morning all the same if their classes ar in the afternoon session just to get a better put manageFurther, park infinite provided for faculty members is 3-4 blasts high and lies partially unoccupied due to its better parking space Vs vehicles ratio. And if students use these slots during rush hour, they are penalized through issue of tickets or towing away of vehicles even if these slots were vacant.Some students like to park their vehicles in the off-campus parking slots like Starbucks when their classes are closer to such parking lots than students parking discipline. Unfortunately, students having classes at West campus or the forum theatre cannot do this Similarly, some faculties like slewiness have their classes closer to Beaver stadium, but is it possible for all university students to change over to business faculty manifestly to avail of this advantage This is an unnecessary benefit for some students which also needs to be streamlined.This acute occupation of parking facility for the students often creates unnecessary anxiety in terms of finding a parking slot at the last moment, lack of parking slot during the rush hour, waiting for a bus/walking down all the way and delays on such accords leading to students being penalized for coming late, popular opinion of a bias among students due to underutilized parking slots for faculty members and lack of interest by the university authorities to cut off the matter. This paper aims to suggest workable solutions to the problem and thereby help them stay motivated and happier while move their studies at the university.THE SURVEYWith a view to finding out whether this problem is unique to this author or the case is same with all faculty members, the undersigned conducted a basic survey of 200 students on this subject. The common view was that there exists an unreasonable and acute parking problem for the students of this university which needs to be resolved on due priority. The essence/terms of reference and outcome of the survey are appended below for a affectionate glance by one and all1. Do you think the university suffers from a parking problem Ans.Yes - cxlv/2002. Where do you park usuallyAnsCampus - 130/200.3. Would you like to park on campus Ans. totally 200 students responded with a big YES.4. Which of the following areas is the best area for rebuilding a parking decka) Blue areab) Red areac) Yellow area d) Black area e) Green areaAns.Black area - 70/200.5. Which available parking deck is the most convenient one to transfera) Park 1 b) Park 2c) Park 3 d) Park 4Ans.Park 2 - 80/2006. If all solutions fail due to monetary issues and/or long term solutions, are you interest to help implement a point system Ans.Yes 145/2007. Are you interested in being part of a student organization that will proceed and help discharge results happen Ans.Yes - 100/200.BUILDING/CONV ERTING A PARKING DECK FOR STUDENTS As is evident from this survey, Black area and Park 2 parking deck seem to be popular and convenient choices for providing parking facilities for the students. However, the utmost decision as to where the parking deck should be provided is up to the committee in charge of reservation such decisions. While one deck can be constructed at Black area, it can be supplemented economically by converting one faculty deck for use by the

Argument paper Essay Example | Topics and Well Written Essays - 750 words

Argument paper - Essay ExampleFor example, we do not allow students to darnel in the exams or lot to violate speed regulations just because they think it is a fun topic to do. There are laws which restrict such behavior which is considered moral relativism. Similarly, not donating to the unavoidablenessy heap besides be termed as moral relativism and must be discouraged. Another moral obligation which most pot agree to is saving a drowning child. It does not matter whether the drowning child is related to us or is our indebtedness at all. All that matters is that a human being is in distress and it is our moral duty to assuage him even at the cost of sacrificing our own comfort or belongings. We just cannot shy away from the righteousness by say that hes not my baby or I was not baby sitting for him. Similar is the case of donating a reasonable amount of money to the children who are striving to stay living because of famine or hunger throughout the world. At this point i t should be clearly understood that it does not matter whether the children you are donating for are of the same country, religion or cast. Similar to saving the drowning child who could be an American, a non-Christian or even a migrant, what matters is that we take on to help a human being in distress even it means sacrificing our own belongings. ... Comparable to this is an example of a person who does not convey to present to the needy and therefore exercises the right to choose a wrong attitude. In fact, such people might not be in a proper moral condition to feel the blank space in which the needy are. Suitable sympathetic feeling for the needy can be experienced hardly after appropriate reflection and research which would enable people to determine the extent of help they can and should extend. This would not only facilitate righteous self development but alike enable individuals to hold up their lives as they deem fit. If a richesy individual is enjoy sunbathing at lu xurious beach hotels or balls at casinos while million others are in dire need of some part of his wealth then it is morally wrong for him to live his life as per his choice saying I have earned the money and I have a right to spend it as I enthrall. Some people also oppose the notion that it is our moral responsibility to help those in need by saying that although they have a responsibility towards those whom they have wronged, they do not have any(prenominal) responsibility towards those whom they have not wronged (Singer 28). This can be termed as an extreme view for the fact that if this debate is accepted as reasonable, no charity would work for the jobless, the disabled or the famine stricken people. This also entails that help to needy should also not be restricted in boundaries of ones neighborhood, city or even country. Help should and must be extended to all without prejudice to boundaries in a manner that one is fulfilling a moral obligation. Some people feel that USA is already openhanded generously in terms of aid to underdeveloped nations, which is enough and there is no need to donate more

Discussion board reply Coursework Example | Topics and Well Written Essays - 250 words

Discussion board reply - Coursework ExampleThe notion of internal recruiting appears to be promising feel for many organizations, but this has its own limitations, due to the f play that organizations opt for hiring overbold indiviuals only when they find it tight to fulfill their needs based on their already available human resources. For this reason, whenever, an organization decides to hire new individuals, it should be understood that their local resources are unable to fulfill their requirements (Jackson et al, 2012).As far as the conquest of interview process is concerned, although interviews are regarded as being an opportunity to sell oneself, they can also act as limitation to those who are not quite skilled at oral skills. Are verbal skills necessary for every job? My understanding is that although interviews should play a role in the job process, they should not be given extreme importance, which is sad a norm in the modern corporate

Mistake and Creativity Essay Example for Free

Mistake and creative thinking EssayAssignment What is your opinion on the relationship between mistakes and creativity? Since the natural propensity of homosexual makes a trend to possess a notion of newness and deviation, intelligence beings patiently seek to response those demands with the proceeds of new creativity. Simultaneously, mistakes of any forms apparently are inherent to creativity either during or after crop of creation.Such relationship between creativity and mistakes has generally illustrated in the biography of prominent and famous scientists, Robert J.Oppenheimer and doubting Thomas Edison. To satisfy and improve the prosperity of life on the Earth, the scientist, Oppenheimer, has a prosperous goal to advance the technical frontiers of man in nuclear physic, and has desire to succeed in controlling nuclear reaction. Ultimately, his creativity harmonise to his goal and desire is atomic bomb. Oppenheimers creativity, in contrast, deeply connects him to a serio us mistake in his life.His new innovation was seriously responsible for the immense destruction of the death of ten thousands people in Hiroshima and Nagasaki during World War II. Therefore, this destruction can be identified conspicuously that creativity is able to set up mistake in return. While creativity is a necessary thing for mankind, mistake can be seen as a material to pursue that creativity. Taking an other famous scientist into consideration, Thomas Edison is isolated himself from the other in order to discover a furtive innovation on galvanisingity.He finally invented electric bulb after trying 1000 times. However, his 999 failures are 999 mistakes that drive him to achieve his ultimate succession. Then, mistakes in this background are root and driver to definitely create innovation. In conclusion, the relationship between mistakes and creativity is a form of complement that affects or dominates each other. Hence, this relationship is a theory, which can also be util ise to daily life of each people in the creations process.

Managing oganisational relationships Essay Example for Free

Managing oganisational relationships EssayIntroductionNo system stack hope to keep up with the fast pace of change of the world today without enthusiastic all(prenominal)y embracing change within itself.www.thecommonwealth.org 2005The preceding(prenominal) statement is very powerful, but one I strongly agree with, because changes ar taking value everyday and if autobuss dont respond to these changes then the business is nearly likely to suffer.Managers may have little talent to prevent change, but aw atomic number 18ness that change is coming mountain settle it easier to deal with. If an agreement is prompt to handle an event, then many problems can be prevented or solved without difficulty.Management versus Leadership there is a continuing controversy about the differences between circumspection and leadhip. I think its obvious that a person can be a drawing card without being a manager and vice-versa.According to the management theorist Mary FollettManagement is the art of getting things done through peopleM.Follett 1989However, the idea that a Manager only manages people I think is over-simplified. This is because managers make believe many responsibilities. I have draw on a lower floor the role of a manger Decision Maker Are held responsible for resolutenesss Have hostile goals to fall upon Need to Plan and Budget Work with and through people organise staff.Whereas, leadershiphip isthe competency of an individual to influence, motivate and enable others to contribute toward the effectiveness and success of the organisation.House et al., 1999From the above statement I can gather that the role of a leader is to mainly to Communicate Motivate and, Encourage employeesLeadership is a managerial activity where employees work together towards achieving company goals.The difference between managers and leadership is that managers are choose to supervise the work of other people in the organisation and carry out formal duties. While , leaders influence the behaviour or actions of others. Managers value stability, order and efficiency. Meanwhile, leaders value flexibility, innovation and adaptation.Managers are bear on more than about how things get done and try to get people to perform better. Whereas, leaders are concerned with what things mean to people and try to get people to agree about the most meaning(a) things to be done.As you can see there are many differences between management and leadership. I believe leaders are more effective than managers, as they influence workers to achieve company targets and their leadership court is usually very effective.At Morrisons the leadership style is very effective as the leader has many good characteristics. I have outlined these below* pricey communication skills* Is decisive* Good at delegationThese characteristics help employees feel more valued as they know what is going on in the company and so try harder for the company to achieve targets.There are many approaches leaders can emphasise on Trait approach Behaviour approach Power-Influence approach Situational approach integrative approachThere are strengths and weaknesses to each of these approaches and the approach apply highly depends on the genius of the organisation and the situation they are in.I would say that at Laurens cake factory, the managers implements a behavioural approach. They are very authoritarian where they focus on power, decision making and hold authority with the leader.The management style they hold is Task Management. This is when they* Focus on production* Expect schedules to be met* Problems arise from other peoples mistakesI dont believe, that this approach is very effective because employers dont involve employees in decision-making and dont provide opportunity for training and development. I think this would make staff feel less valued and not part of a team so, will not motivate them to perform better to achieve targets.Performance Management ca pital punishment management includes activities to ensure that goals are consistently being met in an effective and efficient manner.www.managementhelp.org 2005Performance management can focus on performance of an organisation, a department, processes to build a product or service, employees etc.Performance management reminds us that training, strong commitment and working hard alone are not results. The major contribution of performance management is its focus on achieving results.Performance management re admits our efforts away from business and gets managers to think towards effectiveness.Recently, organisations have been confront with challenges of increasing competition from businesses across the world. This means that all businesses must(prenominal) choose effective strategies to remain competitive. Employees must commit to these to ensure strategies are implemented effectively.This situation has put more focus on effectiveness, to achieve results. All of the results acro ss the organisation must continue to be aligned to achieve the overall result for the organisation to survive and thrive. It is only then that organisations can really tell if they are performing.Culture of an OrganisationEvery organisation has its own unique coating, ground on values of the top management who direct the organisation. However, over time individuals attempt to change the husbandry of their organisations to fit their own preferences or changing market place conditions. This culture then influences the decision-making processes and effects styles of management.Mullins defines the culture of an organisation asa collection of traditions, values, policies, beliefs and attitudes that constitute a pervasive context for everything we do and think in an organisation.Mullins 2002A key role for culture is to particularize the organisation from others and provide sense of identity for its members.At Accordia the culture is very democratic as the manager delegates responsib ilities on others. It is also creative and innovative because they are always open to new ideas. They build their culture around quality based upon commitment to the company as a whole.Cross CultureAs a business becomes more global the lack to understand cultural differences is critical to success.M. BERGER 1996Berger highlights the importance of cultures. I think it is essential to understand the basics of good cross-cultural relationships, because when people do things differently, they are not necessarily wrong they just dont follow this in their culture.I have drawn out a table below giving an example of how UK and France have different styles of conducting come acrosssUKFrancePurpose of meetings is to agree actions and make decisions bankable to astray from agenda in discussionsStick to agenda, deviate only if new priorities emergePurpose of meetings is to decease input to decisions, not necessarily to make decisionsTime consciousDont challenge the Big Boss defined follow- up actions are generally agreedThe key decision-maker may not be at meetingPeople are expected to attend on time and stay through out the intact meetingNot time-conscious people come and go during meetings, there can be side discussions. auspicate 1M. Berger 1996As you can see there are many cultural differences. The UK and France have only opposite managing styles. From respect and understanding people can find ways to work together based on mutual strengths.I think cultural values affect attitudes and behaviours around the world and we need to examine how one can adapt their skills to the cultural approach in which they find themselves in.Flexible functionalFlexible working is the term used to describe the ability to employ people when and where requisite in the interests of everybody.R. Pettinger 2002There has been a huge movement towards flexible working over the years and Neatly Hurstfield arrange thatEmployers were making increasing demands on all employees to become more flexible, both in working hours and in functional flexibility.Hurstfield 1995Flexible working involves the creation of work patterns and arrangements which are based on the need to tap organisational output, customer and client satisfaction and staff expertise and effectiveness.I gear up out that there are many approaches to flexible manpower Atkinson was one of them, where he produced the flexible household model in 1984. draw flexible firmI believe that this model has more relevance today because when we look at the retail sectors every employee is flexible.For example At Woolworths they have their core managers who work contracted hours. And then all the other employees are part time workers with high flexibility hours. I think they take favour of the functional flexibility, where they recruit more staff and create short-term contracts when sales are likely to be high, eg) Christmas. This maximises flexibility as they are getting workers in only when needed.I th ink the flexible firm model shows that the environment is more competitive and the need for cost effectiveness is important. I think Atkinson was healthful ahead of his time and predicted accurately. I consider the greatest emphasis was based on the flexibility in part time working as many retailers implement this model. mental ContractThe term mental contract isthe perceptions of the two parties, employee and employer, of what their mutual obligations are towards each other.www.adelphi-associates.co.ukIt is the psychological contract that effectively tells employees what they are required to do in order to meet their side of the agreement, and what they can expect from their job. There has been conflict in employees not commiting to their contract, but callable to the changes occuring recently, employees have been persuaded to taking the contract more seriously.I have listed the changes below The nature of jobs more employees are on part time and temporary contracts, so, fun ctional flexibility is more popular Organisations have downsized and delayered so individual employees are carrying out more tasks. Markets, technology and products are forever and a day changing customers are becoming more demanding. So, quality and service standards need to be of high standards conventional organisational structures are becoming more inflexible so, new methods of managing are required.The effect of these changes is that the ability of the business to total value, rests on employees, where they are seen as the key business drivers. Organisations that wish to succeed have to get the most out of their resources. In order to do this, employers have to know what employees expect from their work. This is where the psychological contract is used as a framework for monitoring employee attitudes.Since 1990s employees have low job security due to the jar of globalisation. This has completely changed the traditional contracts where there is no job for life. The new contract mainly focusses on evenhandedly pay and treatment and also opportunities for training and development notion of continuous learning. On this analysis, employers can no longer offer job security and this has underminded the basis of employee commitment.ConclusionTo conclude, I have found out that change within an organisation is inevitable and managers need to respond to these changes for their business to remain successful.The move towards globalisation is accelerating as foreign competition intensifies. This leads to a change in managerial responsibilities where managers must be able to understand and communicate with people from different cultures.Cultural diversity is increasing within the workforce where managers require the understanding of values, beliefs and attitudes of people from different cultures. I believe it is necessary for managers to have the understanding of build mutual relationships and have respect for diversity so they can work together withou t difficulties.Flexible working has also become very popular, where employers are constantly seeking flexible staff. This is so they can richly utilise their resources effectively. Organisations are familiar with the notion of high-quality staff willing to work when required. This is due to the fact that the staff, expertise and resources have to be engaged when customers and clients demand.The psychological contract enables employers to look at the welfare of employees. eg) what employees want fair pay, continuous learning, opportunity for training and development etc.Overall, I have found out that the nature of organisations are changing with the times and both employees and employers are benefiting from these particular changes. Also, these changes have a huge impact on Managerial theories today.ReferencesBooksSTREDWICK. J. (2005). An Introduction to Human Resource Management. Elsevier Butterworth Heinemann Oxford.PETTINGER. R. (2002). Managing the Flexible Workforce. Capsto ne Publishing Oxford.BERGER. M. (1996). Cross-Cultural squad Building, McGraw-Hill London.BJERKE. B. (2001). Business Leadership and Culture. Edward Elgar Cheltenham.MARTIN. G, KEATING. M. (2004). Managing Cross-Cultural Business Relations. Blackwell London.MILES. R. (1975). Theories of Management Implications for Organisation Behaviour and Development. McGraw-Hill Oxford.WATERS. M. (1995).Globalization. Routledge London.STREDWICK. J, ELLIS. S. (1998). Flexible Working Practices. Institue of forcefulness Development Wiltshire.YULK. G. (2002). Leadership In Organisations. Prentice Hall New Jersey.ATCHINSON. T. (1978). Management Today. Harcourt brace Jovanovich New Harcourt Brace Jovanovich New York.Web Sites(2005). Culture of Organisations. online. Available at URLhttp//www.cardiff.ac.uk/learn/business/aim/culture Accessed on 20/1/2006.(2003). Employee Peformance Management. online. Available at URLhttp//www.managementhelp.org Accessed on 20/1/2006.(2005). Psychological Contract. online. Available at URLhttp//www.cipd.co.uk/subjects/empreltns/psycntrct/ Accessed on 21/1/2006.(2005). Academic leadership Online Journal. online. Available at URLhttp//www.academicleadership.org/ Accessed on 27/1/2006.

Essay on Mark Twain a+ Grade Essay Example for Free

Essay on check into bitstock a+ Grade Essay hardly a(prenominal) pot across the States have not much than once come across the seduce of Mark couple, a name spoken throughout the country for the 100 long time since his death. Mark mates is the best example of a great american author, foremost for his book The Adventures of tomcat Sawyer. Few people past the sixth grade have not at least heard of Tom sawyer beetle and Huckleberry Finn, Proving the impact this piece has had on America. Life wasnt always peachy for Mark straddle though, born(p) Samuel Langhorne Clemens, Twain went through a cacophony of hardships on his way to fame. His father died when he was only eleven, and he was sent off to apprentice for a printer named Ament. He later got a job as a journalist which got him on his way to becoming an honored writer. Life after fame however brought more heartbreak than good with the death of his wife and later his wife. He took much pleasure in his four-legged friend s however, and is intimately know as an avid cat lover.Twain is most well kn birth for his piece The Adventures of Tom Sawyer. It is an american classic, portraying young Tom sawyer and his friend Huck Finn in an adventure, ending in the capture of Injun Joe, a man who murdered the doctor and who had a cave full of treasures. Mark Twain pulls the reader in whilst keeping attention with chapters teeming with action, adventure, suspense and romance. The Adventures of Tom Sawyer was followed by The Adventures of Huckleberry Finn, an exciting sequel that received just as much if not more praises from readers across america. or so may wonder what possessed Mark Twain as to why he became a writer, when the solution is quite clear. Upon his fathers death in 1846, Young Samuel Clemens was sent off to apprentice for a printer named Ament, in exchange for board and clothing. He then became a typesetter, setting the print for conglomerate newspapers in his hometown.He did that for another f our old age before writing small articles for his brother Orions small newspaper. Clemens moved to Nevada and do worked as a miner in Virginia City before finding work at the local paper, The Territorial Enterprise, where he first used his pen name. Mark Twain was interpreted from the steamboat mans measuring cry that signaled water was deep enough for safe passage.Life after Fame was both sweetened and sour for Mark Twain at this point. Though he rarely ever invited visitors into his home, Mark Twain truly enjoyed the company of his cats. It was even noted in an ad from Royal Crown Cola in the 1940s about Twains disposition and his love for his cats. It is stated that he lived with up to nineteen at one(a) time. In 1905 one of Mark Twains cats, a big gorgeous black cat named Bambino, ran away and Twain was devastated. He offered a reward seeking the return of his cat. The cat was found by Twains secretary. Sadly, Twains last years were marked with depression, brought on by the death of a daughter, his wife and close friends. He began his autobiography in 1906, and it is unsure when it was actually finished after its recent discovery. He died of a heart attack on April 21, 1910, in Redding, Connecticut, where he was buried on his wifes family plot.It is indisputable the impact Mark Twains writing has had on society as a whole, his name scattered across america and known by millions. His two most popular books, The Adventures of Tom Sawyer was and The Adventures of Huckleberry Finn have gone run through in history as priceless american classics, and continue to be treasured more than one-hundred years after their creation.Fame and fortune was bittersweet for him however, and though he took much pride and joy in his esteemed feline friends, he went through a period of extreme loss shortly before his own death. It is a well known fact, that Mark Twain has left his mark on American History, and allow be remembered for centuries to come.

Essay on Mark Twain a+ Grade Essay Example for Free

Essay on click orthodontic braces a+ Grade EssayFew people across america have non more than once come across the name of Mark pair, a name spoken passim the country for the 100 years since his death. Mark brace is the best example of a great American author, foremost for his book The Adventures of Tom Sawyer. Few people past the sixth grade have non at least heard of Tom sawyer beetle and Huckleberry Finn, Proving the impact this piece has had on America. Life wasnt always peachy for Mark Twain though, Born Samuel Langhorne Clemens, Twain went through a cacophony of hardships on his way to fame. His father died when he was only eleven, and he was sent off to apprentice for a newspaperwoman named Ament. He subsequent got a job as a journalist which got him on his way to bonnie an esteemed writer. Life after fame however brought more heartbreak than good with the death of his married woman and later his wife. He took much pleasure in his four-legged friends however, and is well know as an avid cat lover.Twain is most well known for his piece The Adventures of Tom Sawyer. It is an American classic, portraying young Tom sawyer and his friend Huck Finn in an adventure, ending in the capture of Injun Joe, a man who slay the doctor and who had a cave full of treasures. Mark Twain pulls the reader in whilst keeping attending with chapters teeming with action, adventure, suspense and romance. The Adventures of Tom Sawyer was followed by The Adventures of Huckleberry Finn, an exciting sequel that received just as much if not more praises from readers across america.Some may wonder what possessed Mark Twain as to why he became a writer, when the answer is quite clear. Upon his fathers death in 1846, Young Samuel Clemens was sent off to apprentice for a printer named Ament, in exchange for board and clothing. He then became a typesetter, setting the print for various newspapers in his hometown.He did that for another four years sooner writing small artic les for his brother Orions small newspaper. Clemens moved to Nevada and worked as a miner in Virginia City before finding work at the local paper, The Territorial Enterprise, where he runner used his pen name. Mark Twain was taken from the steamboat mans measuring cry that signaled water was deep full for safe passage.Life after Fame was both sweet and sour for Mark Twain at this point. though he rarely ever invited visitors into his home, Mark Twain truly enjoyed the company of his cats. It was even noted in an ad from Royal Crown Cola in the 1940s about Twains disposition and his love for his cats. It is express that he lived with up to nineteen at one time. In 1905 one of Mark Twains cats, a man-sized gorgeous black cat named Bambino, ran away and Twain was devastated. He offered a reward seeking the cash in ones chips of his cat. The cat was found by Twains secretary. Sadly, Twains last years were marked with depression, brought on by the death of a daughter, his wife and close friends. He began his autobiography in 1906, and it is unsure when it was actually finished after its new discovery. He died of a heart attack on April 21, 1910, in Redding, Connecticut, where he was buried on his wifes family plot.It is indisputable the impact Mark Twains writing has had on society as a whole, his name scattered across america and known by millions. His two most touristed books, The Adventures of Tom Sawyer was and The Adventures of Huckleberry Finn have gone down in history as priceless american classics, and continue to be treasured more than one-hundred years after their creation.Fame and fortune was bittersweet for him however, and though he took much pride and joy in his esteemed feline friends, he went through a close of extreme loss shortly before his own death. It is a well known fact, that Mark Twain has left his mark on American History, and will be remembered for centuries to come.

Quantitative Research and Black Males Essay Example for Free

quantitative Research and sour Males EssayOn the strain Wanted men in a Philadelphia Ghetto. American Sociological Association, 74(3), 339-357. After reading the condition, it was clear that it was written to give insight on what really happens in faint similaritys and how quotidian lives be stirred. Goffmans (2009) purpose is to show that, Although recent increases in imprisonment atomic number 18 c erstwhilentrated in poor Black communities, we know little about how daily life in spite of appearance these neighborhoods is affected (p. 39). Additionally, there are no look into questions directly stated, but are implied throughout the article as to how exactly prejudice and racism towards the swarthy communities can affect a filthy someones life and to those around him. The major independent variable in the analysis is that over the years, offspring black priapics with little or no education have been imprisoned at least once in their life. The number of people macrocosm incarcerated keeps growing.The dependent variable ,or effect, of this cause is how being incarcerated even dear once, can affect their daily lives in getting employment and invariably being on the run because of tending of being incarcerated again. The article did show theoretical frameworks as part of the literature review which cogitate on childlike uneducated black males. This article focused on the failure of young black mens color, on how they could get arrested just by being seen as a black male.Other research and/or studies would focus on the ghetto, non just as a black male ghetto, but possibly people from other origins who live in ghettos such as Hispanic gang members. Goffman (2009) focuses only on black male gender theory. Both quantitative and qualitative research methods were used in the article. For quantitative methods, a percentage of black males being imprisoned were shown. As evidence, Pettit and westbound (2004) stated, 30 percent of those with only high school diplomas have been to prison, and 60 percent of those who did not give the axe high school have prison records by their mid-30s, (p. 39). Wildeman (2009) also stated, One in four Black children born in 1990 had a father imprisoned, (p. 339). For the qualitative method, Goffman (2009) used descriptive events and places that she was unquestionablely involved and find in. The research design made the article more understanding and interesting by giving us a clear cipher of how percent numbers grew for black males being incarcerated and how the outcome of it affected their daily lives.In order to obtain information for the article, Goffman (2009) would actually spend time hanging out with young male men who had a record of being incarcerated and living in a bad neighborhood where cop surveillance had increased. Goffman (2009) would be, spending most of my waking hours hanging out on Chucks back porch steps, or along the alley way between his block and Mikes block, a nd for the future(a) four years I spent two and six days a week on 6th street and roughly one day a week visiting members of the group in jail and prison, (p. 42). The data collection Goffman (2009) obtained consisted of observations and actually taking field notes with the young mens consent, although she would not directly ask questions. Goffman (2009) used quotes of what people would say by, typing it down directly onto a laptop computer or by using a cell phone text message, (p. 342). She also interviewed lawyers, police officers, probation officers and a judge to get more research information for the article.Goffman (2009) analyzed the data she obtained by observing actual events that went on in Black communities and placing them in the article very descriptively. They were systematically described by the events being in order and giving readers a clear view of imagining what exactly was happening. As a upshot of all the evidence put together, Goffman (2009) found out that b ecause black males had been incarcerated they were the main target of being incarcerated again because of their color, due to this concomitant they live in fear of going back to jail and are always on the run.They cannot keep a decent life and those around them such as family, friends, and girlfriends use the fact that they can be incarcerated again to their advantage to get money, keep them in check, and to get payback if theyve been done misuse by them. Goffman (2009) also stated that, Young men also turn their wanted status into a resource by using it to account for shortcomings or failures that may have occurred anyway, (p. 354). These findings are accurately and adequately described so that readers can evaluate the claims and have a good picture of how their lives are affected.The research findings matter to me in a sense that I now have a much broader understanding on what black males go through in the type of neighborhoods that they live in. I was able to see how prejudic e and racism also play a big role in young black male men being the target of being incarcerated. The issue in American society that may have shaped this article and research is racism because due to a males color they are automatically suspected of doing something wrong and whether or not theyve done something wrong at the time they are taken to jail.Very much creditability should be given to the research and findings of this article because it helps us see the side of the story we did not know about. The research is solid and very helpful because it helps us understand how and why young male black men live in fear and cant lead a normal life without actually being caught by authorities. Goffmans (2009) article helps provide a new outlook on how lives are in fact affected in Black neighborhoods.

Operational Difference †Major company stake is owned by franchises Essay Example for Free

practicable Difference Major gild stake is owned by franchises EssayAs I went through with(predicate) the historical orthodontic braces of Burger fairy History, the franchises of Burger world-beater played a major part in enlargement of the p atomic number 18nt comp all from the early 1960s till date. The relation of franchises and lovement has always been influential and operative in success and failures of Burger fairy History. Primarily, the company operated with major investment from franchises and minimal from the company, so the decisions and relationship with franchises was crucial. flash broiler a unique fraud that improved with decades in Burger King historyThe company was set-up on the root of the oven called Insta-broiler for cooking burgers. The purpose had been inspired from McDonalds speedy service. It was further mechanised into a gas grill without changing patties and self functional by means of a conveyor belt. Further, the device was also customis ed and technologically advanced to produce Chicken sandwich, Chicken Whopper, Veggie burger, etc.Drive thru serviceThe company though was working hard on franchises and unique device to meet operational needs it was mainly orient to meet demand of harvestion at Drive-thru restaurants. This was because the company had major part of its gross sales revenue i.e. 70 % from Drive-thru operations.Later this competence was adapted by McDonald and other competitors as come up. merely the effectiveness and efficiency of Burger Kings Drive-thru was easily highlighted.Competitive methods of Burger KingThe purpose of its rivalrous strategy is to build a sustainable competitive advantage over the organizations rivals. It defines thefundamental decisions that guide the organizations food marketplaceing, pecuniary management and operating strategies.As t present were many significant changes in the history of Burger King, eventually there were different competitive methods used in differ ent span in history. Some of the significant competitive methods are listed as follows1 Initial decade in Burger kings history, Insta-broiler a device competitive in making burgers and technological advancements in the same gave it a competitive advantage.2 eminent amount of franchises worldwide executed major ownership stake and customised operations in the outlets. This was tightened and a hot company structure was formed, followed by a new competitive aptitude. Year 1963 -19673 Push sale nestle led increase in competitive breakfast market and thus improve in impersonate in market. Burger King moved to second position in US fast pabulum market after McDonald. Year 1982-19854 Launched a Burger King Kids Club program that help the company to increase sales and successful entry into a new market segment. Year 1990-19955 Introduction of a TURNAROUND broadcast named Go Forward Plan, which was significant to attain objectives like increasing profit, create a customer image, teamwo rk, etc.Year 2000. One more advantage Burger King introduced was Revamped Chicken Whopper, helpful to compete with other competitors.Burger King McDonalds (BK is simply not as big as McD)Some of the basic company facts and objectives of both the companies, help us understand how Burger King is not as big as McDonalds in global terms.FactsBurger KingMcDonaldFounder 1941 by Richard and Maurice McDonald 1953 by Keith J.Cramer leave chain 12,150 outlets in 50 states and US territories and 74 countries More than 31,000 outlets in 119 countries Revenue $2.5 BillionNumber of employees 360,000 employees 1,500,000 employees (1.5 million) Customers 11.8 million customers daily worldwide 58 million customers across the globe Products offered Flame-broiled burgers including the Whopper, Burger King also offers yellow sandwiches, fish sandwiches, French fries, onion rings, salads, chicken fries and Croissanwiches for breakfast. McDonalds predominantly sells hamburgers, miscellaneous types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In nigh markets, McDonalds offers salads and vegetarian items, wraps Calorie content A Burger King Double Whopper has around 920 calories A McDonalds hulky Mac consists of 540 caloriesObjectivesBurger KingMcDonaldsMarket share 21.9 % in US fast food industry 44% in US fast food industry Value for m oney More bigger product for reasonable price Product size is smaller with inexpensive price Franchising More than 90 % of the outlets are franchised A little less than 30 % Suppliers The suppliers vary with various franchise in different locations worldwide. McDonald chooses outperform suppliers and type and quality of meat varies with country culture. Advertising The BK adverts were quite confusing and sending rail at messages in potential market which affected cultural values and also instigant image at times. McDonalds often had appropriate ways of advertising and were supportive to increa se sales and popularity of the brand.Issues relating to Burger KingThe case reputation is very critical in understanding the issues related with Burger Kings history. Some of the prominent issues from medieval to present can be listed as followsFranchise management The company found it difficult to manage more than 90% franchise in the business of Burger King products and service. Crucial reason was also the component of stake ownership , which was initially 38% and was improved to 42% by Donald Smith, former McDonald executive. Changes in lead The history of Burger King marked approximately 20 changes in management. The changes in short term span affected oragnisation focus over goals and objectives, affected brand image adversely and lacked consistency in operation. chilblained food The Company came prominently in highlight during the era from 2003 as potential customers had responded to be wellness conscious. The period marked spread of mad-cow disease and obesity levels among children was a rising meet. Market recession The US economy faced economic recession from 2006 and needs brand to take effective measures to sustain and invalidate losing loyal customers to competitors.Recommendations for future development in UKThe Burger King opened its first branch/outlet in UK in 1977 on Coventry Street in London. Since then till date Burger King has 654 restaurants in UK ( out of which 73 are owned) whereas it has 139 drive-through restaurants. Considering the present fast food environment in UK, following recommendations spot in lime-lightHEALTHY FOOD Burger King UK has currently many problems within the environment in company and surrounding, however one of the prime concern is healthy food. The company needs to produce fast food with less saturated fats and salt content. The problem of obesity in UK is high as well and addressing to this concern is the need of demand to survive over the competitors.PRIME LOCATIONS and EVENTS Burger King needs to increase its influence and market share in UK, by serving at prime hot spots as well as at travel destinations. The presence of Burger King on high streets and at various topic rail stations and airport is reasonable, however it needs to be accessible at hot touring car spots and business oriented commercial areas.SPEED Burger King needs to increase its speed of delivering products and services to customers, as it has been competing with McDonalds over more than 50 years and still lacks speed during peak periods. Speed in operations helps to generate revenue in coping zone.Schools of strategy Burger Kings evolution (analyse critically) scheme formation is judgmental designing, intuitive visioning, and emergent learning it is about transformation as well as perpetuation it has to include analyzing before and programming after as well as negotiating during Henry MintzbergHowever there is a difference in perspective leading to strategy arguments. Mintzberg identified this and tri ed to take and answer different perspectives through his 10 Schools of outline/Thinking. The burger King History prominently highlights two of them, explained as follows1 The Power School scheme Systems as Processes of NegotiationAccording to the force play develop, strategy systems are describe to be mainly shaped by power and politics, whether as a process inside the opening itself or as the behaviour of the initiative as a whole within its external environment. Strategies that may result from such processes tend to be emergent in nature, and take the forms of positions and actions more than perspectives. On the one hand parts of the power school (micro power) see strategy making as the interplay, through persuasion, bargaining, and more or lesstimes through direct confrontation, among narrow scope interests and shifting coalitions, with none dominant for any significant period. On theother hand other parts of power school (macro power) see the enterprise as promoting it s own welfare by obtainling or cooperating with other enterprise (such as Franchises), through the use of strategic manipulation as well as collective strategies in various kinds of networks and alliances.EXAMPLE Burger King at different period in history, tried to take control over franchises by executing greater control over their operations and direct confrontation with various industry giants/ suppliers. These various processes implemented to achieve power through strategy highlights THE POWER SCHOOL.2 The figure School outline Systems as Process of TransformationThe school follows a formation approach wherein the organisation is transforming into one type of decision making structure into another. The school interrupts the period of stability by some process of transformation. It has configuration of strategy formation from other nine schools which are Design school Strategy formation as an architecture process Planning school Strategy formation as a formal process Posi tioning school Strategy formation as an analytical process entrepreneurial school Strategy formation as a visionary process Cognitive school Strategy formation as a mental process Learning (or Emergent) school Strategy formation as an emergent process Power school Strategy formation as a process of duologue Cultural school Strategy formation as a collective process Environmental school Strategy formation as a reactive processThe school recognises a appropriate combination of any one or more of them taking into context a particular type.EXAMPLE Burger King history marks use of Positioning school in year 1980 -1983 to create a brand image and achieve second position in US fast food market.Click here to Continue Reading this ArticleRate This ArticleTags burger king, free essayCategory Business, Free Essays resembling ArticlesKicl students perceptions on the consumption of McDonalds, KFC and Burger Kings Analysis of Marks Spencers International StrategyRole of Advertisement a nd gross revenue Promotion in ELP pledgeIf you enjoyed this article, subscribe to receive more just like it. Including student tips and advice. Subscribe via RSS Feed join on Facebook Follow Us on Twitter touch base on LinkedIn Connect on YouTubeClick here to ask a question about this article. Management Function exact Analysis of the role of a modern industrial manager Shareholder-Wealth Maximization model (SWM) a monetary Report on Luton Brickworks Plc. Similar ArticlesKicl students perceptions on the consumption of McDonalds, KFC and Burger Kings Analysis of Marks Spencers International StrategyRole of Advertisement and Sales Promotion in ELPAnalysis of Marks and Spencers Past Failures and Present Developments Strategic Analysis of Marks and Spencers Plc (MS)Looking for Something Similar?Get Student AdviceWe send regular advice and updates for students. We obligation not to spam. Subscribe via RSS Feed Connect on Facebook Follow Us on Twitter Connect on LinkedIn Connect on YouTube

Three Symbols in the Great Gatsby Essay Example for Free

Three Symbols in the swell Gatsby EssayThe Great Gatsby to strike hard America from straying from the American Dream. Typically the American society tries to ensue the American Dream, which is a ideate of a society that allows every one, no matter what economic class they were born into, to be adequate to accomplish whatever they want with hard excogitate. With this principle no matter their social class Americans should be able to accomplish anything.Fitzgerald thought that the American society wasnt following the American dream he successfully utilize symbols to criticize different aspects of American society, demo the weakness of each deviation from the American Dream. Many symbols were apply, precisely the three most significant symbols were the green descend, the godliness of the look of Dr. T. J. Eckleburg and the sorrowfulness of the valley of Ashes. Each symbol feeded a key fiber in Fitzgeralds unfavorable judgment. How did these symbols play a key role in Fitzgeralds criticism of the American society that doesnt follow the American Dream?The first of the three symbols, the green light, was a powerful tool in which Fitzgerald used to pick apart the loss of the American Dream from the American society. The green light was important because it represented the fadeless hope of which the American Dream promises. The hope for a desire should never be lost if the American Dream is followed correctly Fitzgerald showed that this isnt always true in the American society by showing that Gatsbys hope fades away when he realizes because of class distinction he will never be able to marry Daisy.Fitzgerald emphasizes this though Nick caraway, his narrator, who observes -Possibly it had occurred to him that the colossal significance of that light had straightaway vanished forever. (The Great Gatsby, pg. 125) Fitzgerald used Nick to show as Gatsby begins to realize that Daisy will never leave Tom and go with him, that the green light slowly be gins to fade and symbolically so does his hope, his hope was what kept him going and now it was gone he had nothing to live for.When Gatsbys hope dies does his will to live dies in addition. Gatsby realizes that because he wasnt born in the upper class he wouldnt be able to accomplish his dream. A green light means go, but in this case Gatsby has had to stop, thus stoping his hope and his American Dream. Fitzgerald is because able to symbolise how the American Dream has stoped in the American society. How did this play a key role in the criticism of the American society?It allowed the ratifier to see that even though most Americans work their hardest for something they were still not able to accomplish their dream because of the class they were born into, this completely goes against the American dream thus allowing Fitzgerald to criticise the American society on this aspect of the American society. The eyes of Dr. T. J. Eckleburg symbolizing divinitys eyes watching over the p opulation played a key role in the criticism of the American society because the ratifier was able to view the actions of various characters as being opposite word to what God would agree with.Fitzgerald could then use the readers dislikes of the behaviour of the characters to in mold dislike the society. The readers disliking the society allowed Fitzgerald to criticise the American society much effectively. In order for a successful criticism the reader necessitate to agree with the criticism. If a reader sides with the group that is being criticised they probably wont agree with the criticism, but with Fitzgerald using the eyes of Dr. T. J Eckleburg he was able to make the reader dislike the society, and in turn the reader wouldnt want to side with them.The symbolism of the eyes of Dr. T. J. Eckleburg was made cle arr to the reader when Michales looked to the billboard in the following quote -Standing behind him, Michales saw with a shock that he was looking into the eyes of D r. T. J. Eckleburg. ( The Great Gatsby, pg. 152 ) Michales realizing the symbolism of the eyes of Dr. T. J. Eckleburg allowed the reader to realize this symbolism too. The reader than could decide that some actions of some characters were immoral. Fitzgerald went on to write that the sign was faded.This symbolized that god was leaving the hearts of the people allowing the reader to find more fault in the American society. Why were the eyes of Dr. T. J Eckleburg one of the most important symbols in the criticism of the American dream? For Fitzgerald to show that the society was doing things against Gods will, depicts that what they are doing is very immoral. A religious reader will probably want to side with what God judges so they would also think that some characters in the American society were immoral.The reader would then be more against the American society allowing Fitzgerald to better criticise it because the reader wont be trying to defend it if they were against it. The Ame rican Dream allows all Americans the same opportunities for self improvement. The Valley of Ashes was a key force in the criticism of the American Dream because it was used in two literary devices of setting and symbolism. Fitzgerald by establishing the setting in the Valley of Ashes allowed the reader to better relate to the working class because they could see a very exposit picture of the daily life of the working class.The Valley of Ashes depicts the working class as not acquiring the same opportunities as the upper class for self improve. The working class will probably sting in the working class forever and so will their children. Fitzgerald tells this with the use of his narrator Nick Caraways description of the Valley of Ashes -But in a higher place the gray land and the spasms of bleak dust which mold endlessly over it (The Great Gatsby pg. 26) The bleak dust that endlessly covers the land symbolizes how the working class lives are static, non-changing.Fitzgerald by sho wing the poor conditions of the working class makes the reader feel pity for the working class, causing the reader to be against that aspect of American society that puts the lower class into poverty. The idea of someone not being able to accomplish something just because of the dowery of which they were born shows the corruption of the American society. How was the Valley of Ashes one of the most important symbols for Fitzgerald to use in the criticism of the American society that follows the American dream?The Valley of Ashes showing the poor qualities of the working class makes readers realize that some Americans arent able to accomplish their dreams because of circumstances from when they were born goes against the principles of the American Dream. Fitzgerald was better able to criticize the American dream with the use of three symbols. His symbols allowed the reader to, better relate to his writing, use prior knowledge to help in the understanding of his criticism, have a visu al picture of the working class, and realize the flaws of some characters in a religious sense.The green light played one of the most important roles because without out it the reader wouldnt have realized that people in the American society that do try to follow the American dream and work their hardest sometimes arent able to accomplish their dream thus showing that America isnt following the American Dream. The seconded of the most important symbols was the Valley of Ashes, without the valley of ashes the reader wouldnt have realized that sometime a person isnt able to accomplish something because of the status of which they were born. The last most important symbol used was the eyes of Dr.T. J. Eckleburg with this symbol Fitzgerald was able to move the reader against the actions of the American society because he showed that god was against the actions, if the reader was against the actions than Fitzgerald could criticise the actions of the American society more effectively beca use the reader would agree more with what he was saying. Without the above three symbols playing their key role in the criticism of the American society, Fitzgeralds criticism of the American society not following the American dream wouldnt have been as greatly done.

The Reader and Hughes Essay Example for Free

The Reader and Hughes bear witnessThe first statement is an irony because young Langston said he was saved when in real accompaniment he was not saved . He only pretended to be saved so that he could save more trouble. The social function of writing Salvation is to show the difference in the way of thinking between the young and old generation. Also to clarify the misconception of the older generation that the younger generation arsehole easily comprehend and read in depth meaning to what they are told. This is shown when Hughes and his aunt have divers(prenominal) thought about what is expected of Salvation .And I kept waiting serenely for de bangryman, waiting ,waiting waiting but he did not come. Literally Hughes was expecting to see Jesus and he was expecting him to come to him. On the other hand his aunt (the older generation) thought Hughes was crying because he saw God. Another purpose is to show the irony of life, when others believe you have done some matter bec ause you have experience the feeling when in actual fact you did it to save the day. So I decided that maybe to save further trouble, Id better lie, too, and understand that Jesus had come, and get up and be saved . So I got up. Langston loses his faith because of auntie Reed.She tells him that when you were saved you saw a light, and something happened to your insides Langston took this literally, expecting to actually see a light and to feel something happening in his body. When he doesnt see or feel anything after hes saved, Langston gives up on believing in Jesus because he believed his aunts descriptions of salvation. His confusion worsens when Westley gets saved because he knows Westley didnt experience anything such as a light and is lying. Abdulwahab 2 Langston goes up to be saved only because he doesnt want to disappoint the adults, and they are all utter him to come up and be saved.That night, Langston cries because he lied, showing he is a good Christian because he b elieves the commandment about lying. His aunt misreads his tears and tells her husband hes crying because hes experienced the Holy Ghost and seen Jesus. The narrative reflects how adults dont realize or understand how children think, especially when it concerns a concept as difficult as faith. aunty Reed expects Langston to accept what she says because shes the adult, and hes a child. She never explains that Biblical stories are a useful guide for how to live ones life .Langston assumes that all his ratifiers are familiar and well acquainted with a charismatic church . preaching, singing, praying, and yelling. Hughes chose narration because it was his way of really putting down his feelings and emotions just the way he experienced them . This added to the credibleness of the story and the effect that it would have on the reader ,based on criticism coupled with the act that this dealt with a very argumentative topic religion. Hughes also applies the use signal transitions ,goin g on thirteen for weeks ,then just before, for days ahead and many others .This signal transition are utilise through out the essay mainly at the time of Salvation. Irony is the only thing that keeps life interesting. The process analysis of the understanding of how a revival meeting works is critical to the essay. Without this morsel of information a reader who is not known with such things would not be able to interrelate with Hughes due to the lack of knowledge of such an event. The reader has to be acquainted with the material that he is schooling to gain a sort of relationship with the author. The fact that Hughes did lay out the process set a ground for the reader to connect to the story.Hughess language shows that he was writing the essay as if he were still a child holding on to the feelings and thoughts of that time. The effect of the sentences and the beginnings of the sentence with the word And, emphasize Abdulwahab 3 the idea of this being a child . this allows the r eader to truly feel as if the child were weighty the story. The dialogue and the details of the sound recreate the story of the event in the readers mind . This way the reader is able to put himself in Hughes shoes and get to feel the pressure that was being put into the situation. work cited 1 http//www. enotes. com/revolt-mother 2 AMYCARRILLIS BLOG.

Art Renaissance Essay Example for Free

Art Renaissance EssayHow is Corbets sepulcher at Ornans an assault on bourgeois values? -He painted a scene that would normally be reserved for something religious and was highly controversial during the time. He took a step that went against the bourgeois values by not caring about the class definitions that were socially acceptable. He painted something that he shouldnt have, exactly it brought him instant fame. 2. How do Japanese prints influence the works of Degas? Degas was influenced by Japanese prints in composition and line. He did not paint women in kimonos in his art.Rather than painting Japanese subjects resembling his fellow artists he took on Japanese techniques and qualities. 3. What are the impressionists concerned with depicting? Include an example to conduct this. Impressionists are concerned with capturing a sense of immediacy in their artwork. Their works are assymetrically balanced. The subject social function is often casual and more everyday life pi ctures and scenes. William Chadwick examines the play of light and shade on the Griswold berth porch On the Piazza. The impressionists unlike another(prenominal) types of artists do not mix their paint colors.They generally use the sodding(a) colors to capture their work. Their use of color is also seen in how they depict shadows. Unlike previous artists who employ neutral or darker shades like black to paint a shadow, Impressionists used color to visualize shadows. 4. Who are the Pre-Raphaelite Brotherhood? The Pre-Raphaelite Brotherhood was a reform movement founded in 1849 by several men to revitalize the arts. They wanted to bring back more classical poses as opposed to the art of their time that was by the Mannerists.They believed Raphael was a corruption to art and the way it was taught. Thus their name of Pre-Raphaelite. 5. What are the aspects used by Cezanne to create Mont Sainte-Victoire? How is this work similar to Impressionism? -He used bright colors and broken brushwork in his painting, not using much definition either. His painting was of modern every day objects, which greatly affects impressionism. It is a little different though than impressionism. Instead of capturing one specific piece of nature and movement, he tries to cover up it as a whole.It is very impressionistic while at the same time different. 6. How does the Tassel House Stairwell show the Art Nouveau organic style? Art Nouveau is often free flowing and organic. The decoration and architecture takes a new look at classic historical styles. The stairwell is softer in appearance and curves more free flowing than classical straight stairwells. Some say it seems to float as it ascends through the middle of the house. The Tassel House was the prototypic architectural structure done in the Art Nouveau style. 7. What is the pictorialist aesthetic?A group of photographers in the modern 19th century and early 20th century who wanted to make their works different from other le ss experienced photographers. They would manipulate the picture they took and therefore created an image rather than just capturing a moment. They do their photographs their own and gave rise to more aesthetic photos. They wanted photography to be more than just pickings pictures of subjects they wanted to show it was a real form of art. Sometimes they would scratch negatives or brush them with a soft brush to blur part of the photo making it more interesting.

Cultural Ethnography, Scheins Model Essay Example for Free

Cultural Ethnography, Scheins Model Essay insane asylum Cingular Wireless is the considerablest receiving set comp some(prenominal) in the United States. The company boasts the largest voice and data network and over 58 million customers. In 2004, Cingular generated over $32 billion in revenue. Cingular is owned by ATT Inc. and ships bell South. Cingulars vision is, To be the most highly regarded wireless company in the population, with a effort focus around best-in-class gross sales and service (Cingular, 2006, p.1). The corporation hold dears customers, integrity, performance, teamwork, and its employees The goal of this study was to reveal the organizational kitchen-gardening of Cingular Wireless at a retail sales location. To help determine the civilisation, this study cerebrate on what is the nature of work for Cingular Wireless sales consultants, and how do employees identify themselves inwardly the corporation gibe to Edgar Scheins illustrations of organizat ional gardening. To guide this study, several aspects of employment at Cingular were studied including employee cursory routines, flexibility, expectations, and the relationships between managers, sales examples, and customers.To analyze Cingular, this study go away be utilizing Edgar Scheins model of organizational cultures. Edgar Schein is a management educatee and consultant enkindle in the role of leaders in the development and main hug drugance of organizational culture (Miller, 2006, p. 105). Schein (1992) believes that culture apprize be studied in levels, which argon the degrees to which the culture is visible to observers. His three levels implicate artifacts, espo utilise values, and basic underlying assumptions. According to Miller, artifacts atomic number 18 the most obvious in Scheins model which live of the architecture, furniture, technology, dress, written documents, art, forms of address, communication during meets and decision-making styles. (Miller, 2006 , p. 107108).The problem with artifacts is that they ar palpable but hard to decipher accurately. We know how we defend to them, but that is non a reliable indicator of how members of the organization react (Schein, 1990, p. 111-112). The second level of culture Schein recognizes is that of espoused values. Scheins espoused values are, the articulated, in public announced principles and values that the group claims to be get wording to win (Schein, 1992, p. 9). Schein (1990) believes that the values, ideologies, and norms can be found using interviews, questionnaires, and surveys. Schein believes that, Open-ended interviews can be very useful in getting at this level of how people feel and think (Schein, 1990, p. 112). The third and most difficult level of culture for observers to witness is that of basic assumptions.Miller (2006) believes that members of the group can rarely articulate these basic values since they are a natural part of their daily lives, making the basic a ssumptions even more difficult for observers to see. From Scheins models and definitions it is apparent that the Schein views, culture as a complex pattern of assumptions, values, behaviors, and artifacts (Miller, 2006, p. 111). Schein (1990) believes that through intense observation and the social function of motivated employees usu wholey unconscious assumptions and perceptions can be discovered about the organizations culture. Schein states, Working with motivated insiders is necessary because only they can bring to the surface their own underlying assumptions and articulate how they basically perceive the world around them (Schein, 1990, p. 112).In addition to these three basic levels this study testament overly utilize the ten major categories Schein uses to help define an organizations culture. These will include (Schein, 1992). 1. Observed behavioral regularities when people interact 2. Group Norms 3. Espoused values 4. Formal philosophy 5. Rules of the Game 6. Climate 7. Embedded skills 8. Habits of thinking, mental models, and/or linguistic paradigms 9. Shared meanings 10. Root metaphors or integrating symbols Although Scheins models are widely applied and studied, areas of contrast with his methods include how much time is actually required to reveal the levels of an organizations culture. How many participants are needed to properly assess the culture, and if turn affects the review of an organization also can all invalid the accuracy of a study based off of Scheins model.To conduct this study eight of Scheins ten major categories were incorporated. The premiere, observed behavioral regularities are the languages, rituals, traditions and routines of employees. The second category is espoused values which are publicly known goals of the group. The third category is the formal philosophy which is company policies and interactions with customers. The fourth category will be the rules of the game which are the things raw employees must learn to fit in. Embedded skills and shared meanings will be the fifth and sestetth categories incorporated into this study. These are the necessary skills to do the line of descent and how the employees arrive similar meanings for plastered things.Finally, the basic assumptions will be the eighth category incorporated into the study of the organizational culture of Cingular Wireless. (Schein, 1992) methodological analysis To discover how Cingular fits into Scheins categories of organizational culture a method f participant observation will be used including observing daily routines, employee interactions amongst themselves and customers, and participating as a member of the Cingular provide at a retail cut in location. This ethnographic approach is influenced by an article Esteban, Hirt and McGuire. The article incorporated Scheins model in a study on The Work Life of Student Service Professionals at Rural Community Colleges. The article was helpful in the organization of this study as well as an example of different methods of conducting the study itself. (Esteban, 2003).Applying Scheins Model To Cingular Wireless-7 For this study, information from Cingular Wireless was collected including orientation information, employee handbooks, daily forms and corporate publications. In addition, the company owned retail store at Marley direct inwardness in Glen Burnie, Maryland was extensively observed and studied. The store has a manager, three full-time employees, and sensation part-time employee that were interviewed as well. These methods are world used because they will provide a window for gaining insight into the culture of Cingular Wireless. These methods will reveal the way the organizational culture is shaped by the management, employees, and corporate headquarters. The methods are better than others in this situation because it will allow the study to examine a variety of aspects rather than only one or two. Participants Jason Celani, 34, has been the man ager of the Marley transmit store since its opening in the fall of 2005.Celani was a former ATT employee and has been in the wireless industry for about 8 years. His job consists of programing lag, ordering products, conducting inventory checks, reporting to a regional manager, conducting weekly meetings, and attending training sessions. Jason loves technology and enjoys reading about new products in his forfeit time. (J. Celani, ad hominem Communication, 11/06/2006). Tracy Corcoran, 39, is a full-time employee that has been in the wireless industry for 6 years. Previously Corcoran was also an ATT employee. He is the senior sales deputy at the Marley Station store and is not very interested in new technology.Tracy is hoping to get out of the wireless industry within the conterminous few years. (T. Corcoran, Personal Communcation, 10/28/2006). Is a part-time college student that has been working at the Marley Station store since troop 2006. She enjoys having the newest phone on the market and loves be able to get her email wherever she goes. She has no anterior experience in the wireless industry. (L. Andes-Miller, Personal Communication, 10/27/2006). Chuck Payne is the newest full-time employee at the store. Payne is 20 years old and a former radio broadcaster for a gospel station in the Washington D.C. area. Payne has never worked in the wireless industry but also enjoys getting new phones when they watch over out. Payne began his employment in late July of 2006. (C. Payne, Personal Communication, 11/01/2006). Alejandro Quant is the only part-time employee observed and interviewed at the Marley Station store. Quant, 21, is a full-time student at the University of Maryland.Quant is valuable to the location because of previous job experience with T Mobile, another wireless provider and also because he is bilingual. He speaks both Spanish and English. (A. Quant, Personal Communication, 11/05/2006). The participants were all observed and interviewed an d the way in which they interacted was noted. They were asked about likes and dislikes, daily operations, and if they saw a future within the company. This study was conducted at the Cingular Wireless at Marley Station by a parttime employee that has been with the company since June 2006. As an engraft observer internecine access to the organizational culture of the Cingular store was gained. The research for this ethnography also benefited because as an employee the basic workings of the company was easily accessible, the other employees are not uncomfortable interacting with me, and access to internal documents and meetings was possible.The goals of this ethnography are to gain a better understanding of the basic assumptions of the organization. The representatives studied work keen-sighted hours and they have a good grasp on the organizational culture of Cingular. To bracket avoid bias in this study observations and interviews were conducted off the clock. Time was spent obser ving the employees out on the sales foundation and also via the security cameras located in the office. Also to avoid bias, interviews were conducted outside of the work environment at local restaurants. They were not conducted during or after scheduled shifts. Materials A variety of materials and sources will be used to support this study.This will include orientation and training documents, internal employee handbooks, external documents, interviews with employees, and on site observations. compendium of Data To analyze the data collected in the study of Cingular Wireless at Marley Station Mall this portion will be organized according to eight of Scheins categories utilized for this study. They will be supported using internal and external documents, observations, and employee interviews. Artifacts The Marley Station Cingular store had a plethora of easily apparent artifacts. The most apparent was the colors and logo of Cingular all over the store. There was no furniture and a very linear chronicle pan.In general all of the staff members said that they disliked the floor plan because standing all daylight got tiring and it was hard to maneuver around the store when it got move because it was small and the counters linear design made it impossible to get around each(prenominal) other. The colors of orange and blue were on most signs and popular slogans such as raising the bar, paradiddle over minutes, and All over network were visible all over the store. The floor plan pushed what Cingular refers to as its advantages over other wireless carriers. Cingular shirts and name tags were the next most obvious artifact. All of the employees wear Cingular brand shirts and a name tag on the right hand side.Cingular has a contract with Lands End article of clothing company to customize what the company refers to as its Team Colors. (See Appendix A) Each employee is allowed $125 for their spring crush and $175 for their fall and winter uniforms. Specific phras e and language is very obvious at the store. Celani oft sends text-messages to all of his employees at the end of the business day and he refers to them collectively as team. When a representative has customers come in, they are referred to as an opportunity, and extras that can be added onto a calling plan are referred to as a bolt-on (J. Celani, Personal Communication, 11/01/2006). Cingular boasts that it has the largest product variety in the wireless industry. The store itself has a large amount of products on the wall which are referred to as live. This means that the phones are in working fix and the customers can try them out in the stores. At dealers the phones on the walls are dummies, customers cant try them out said Andes-Miller (L. Andes-Miller, Personal Communication, 10/27/2006).There is a large amount of certificate conducted at Cingular Wireless stores. Every morning a form titled Non-Negotiable Standards is filled out by employees. (See Appendix B) This is a chec k list of standards such as cleanliness, work attire, and merchandise that is to be undefiled before the store opens. The non-negotiables are like getting a cup of coffee in the morning, we all are used to doing them, said Corcoran (T.Corcoran, Personal Communication, (10/28/2006). Every time a representative fakes a sale or adds on to a customers account they are also required to mark it on the Daily Sales Record sheet. (See Appendix C) Observed Behavioral Regularities Cingular has what they refer to as a six step sales process. (See Appendix D) Each employee is introduced to this on their first day of new-hire training, which is a program that introduces new employees to the Cingular way of selling.According to this process each customer is to be greeted within 10 feet/10 seconds of go in the store. The representatives at the Marley Station store do this without thinking. Also included in this process is building value for the customer, offering solutions, asking for the sale, educating the customer, and thanking the customer. In addition to a set sales process each representative knows to sell what is referred to as The Cingular Advantage. (See Appendix D) All of the representatives are required to have skills on a calculating machine system called Opus. This is the computer system which allows the representatives access, create, and change accounts. Opus is much easier to use than past systems, said veterinary employee Corcoran, It freezes but we all know how to deal with it. Each of us uses the same system and procedures every day to work on and verify accounts (T. Corcoran, Personal Communication, 10/28/2006).Every employee realizes that they must attend a meeting every Friday morning before the store opens. At this meeting the floor plan is discussed, scheduling is worked out, and any other uncovers are brought up. The communication between the employees and the managers is very informal. Everyone has a chance to speak and the staff knows that fo rmerly all business is completed they will go out to breakfast. It is very obvious that Cingulars first level of organizational culture, the artifacts, is prevalent through out the store. Employees have a common vocabulary specific to their work, they have uniforms, a system for selling and a store that advertises what the company is all about, being the best wireless provider.Espoused Values The team at the Marley Station Cingular store is constantly striving to achieve goals which are advertised by the wireless company. While working with customers the sales representatives know that they need to uphold the Cingular Advantages. The Cingular Advantages include the best technology, great value, best products and services, newest handsets, and the most convenient services. (See Appendix D) Orientation and training pounds these ideas into our heads from the first day we have our jobs, said Quant. Cingular has high standards that we all must uphold (A. Quant, Personal Communication, 1 1/05/2006). To check off that the representatives uphold the values of the company Cingular sends out mystery shoppers to each store at least once a month to make sure that the representatives are selling in accordance to Cingular policy. The mystery shoppers have a checklist and grade the representatives. (See Appendix E)The company also makes what it values available to the general public. On its website Cingular lists its goals and nerve values, as well as their definitions and what the values mean to the company. (See Appendix F) Basic Assumptions The basic assumptions and values of Cingular wireless are hard to observe as both an outsider and as an employee initially. After extensive observation, job experience, and interviews there are some basic assumptions that surface. The first is that the organization values employees that are hungry. If it is a unwind day at the store employees print out flyers and distribute them to local business or make calls to customers asking ho w their service is going in hopes of adding onto their plans. These behaviors are highly praised by the manager of the store for being innovative and going above and beyond the job description.An example of this is employees distributing flyers outside of their scheduled hours for events such as Friends and Family Day, which gives customers extra discounts for coming in on designated dates. (See Appendix G) Unlike many full-time workers that have benefits the employees of the Marley Station store expect to work nights and weekends. If an employee begins to gripe about working these hours the other employees tend to remind them that that is on the dot the way things are. Finally, all employees seem to understand that they are expendable by the company and do not question quotas, paperwork, or seemingly superfluous procedures that waste time and do not make sense. bare-ass employees tend to learn quickly the way are and solutions that have been turned into operational policies. All staff members know to let a customer know that not all phone numbers may be successfully transferred when they upgrade their phone but they will do their best.Very rarely are numbers unable to be transferred but employees know the steps necessary to cover themselves in representative rare things actually happen. I didnt understand half the stuff when I started working here, I thought that Friday morning meetings were stupid, and I did not want to be here at 9am on Saturdays. like a shot I just how things are, I didnt realize that those things were a part of Cingulars culture. I didnt even know Cingular had a culture, but I guess that makes sense, said Payne (C. Payne, Personal Communication, 11/01/2006). final stage This study tried to examine the organizational culture of Cingular Wireless in relation to Scheins model and his levels of artifacts, espoused values, and basic assumptions.The study would have been improved if there was an employee in the process of leaving the comp any that an go on interview could have been conducted on. This would have benefited the study because it would probably have uncovered some downfalls of the culture of Cingular. The next step and question in this study would have been to compare the employee experiences at the Marley Station Mall store to employees at a stand-alone store or at a kiosk to see if their experiences were any different. Finally, the implication of this study on later discussions of the corporation is that this study provides a solid base for a person trying to research this wireless provider in the Washington D.C./Baltimore market.ReferencesCingular Wireless. (2006). About us- Cingular at a glance. Atlanta, GA Retrieved on .November 8, 2006 from http//cingular.com/about/ Cingular Wireless. (Spring 2006). 2006 COR team colors program guide. Atlanta, GA. Cingular Wireless. (2005). ExpectationsSelling the Cingular advantage. (Cingular publication, CGL-PT-PG-050605). Atlanta, GA. Esteban, R., Hirt, J., McGu ire, L.(2003). Editors plectrum The worklife of student service professionals at rural community colleges Electronic version. Community College .Review. Retrieved November 8, 2006 from .http//findarticles.com/p/articles/mi_m0hcz/is_1_31/ai_107200755. Johnson, D. (2000) The Corporate Culture excerpt Guide. (Review). In Journal of Leadership Studies, 7, p111. Retrieved November 8, 2006, from Academic Onefile via Thompson Gale http//find.galegroup.com/itx/infomark.do?contentSet=IAC.Documentstype=retrievetablD=T002prodld=AONEdcld+a65538125source. =galeusergroupname=aacc. Miller, K. (2006). organizational communication Approaches and processes (4th ed.) .Belmont, Ca Wadsworth/Thomson Learning. Schein, E. (1993). On Dialogue, culture, and organizational learning. (Special issue on the Learning Organization). In Organizational Dynamics, 22, p40 (12). Retrieved .November 8, 2006, from via Thomson Gale .http//find.galegroup.com/itx/infomark.do?contentSet=IAC-Applying Scheins Model To Cin gular Wireless-16 .Documentstype=retrievetablD=T002prodld=AONEdcld+a14606098source. =galeusergroupname=aacc Schein, E. (1990). Organizational Culture. American Psychologist, Vol. 45 (No.2), p. ,,,,,,,,,,111-113). Schein, E. (1992). Organizational culture and leadership (2nd ed.) San Francisco, Ca .Josey-Bass Publishers.