Childrens products Essay Example | Topics and Well Written Essays - 3000 words

Childrens harvest-tides - Essay ExampleIt is for this reason that 8% teenagers of the United States have around portion of their money invested in futures and stocks (Lindstorm, 2004). Almost 20% have their personal checking accounts and 70% love exploitation a credit card if the parents allow it (Lindstorm, 2004). It is hard to argue that worldwide kids segment does not inhabit when this generation spends over $ one hundred fifty billion a year. And that is not it, they also control another $150 billion through influencing what their parents are buying for them. Martin Lindstorm writes in Brainchild that the money which the new generation is pass is unprecedented, which is why e very(prenominal) marketing director needs to allot money for this niche (Sudworth, Cray and Russel, 2007).The 21st light speed is full of schooling overload. The new generation is being fed a steady diet of information 24 seven. This information is changing the way they perceive the world and shaping their behavior. The global kids segment is the product of technological advancements. They use mouse, computer screens, adroit phones, tablets and other gadgets to see the world.Toddlers now understand icons before they apprise even start to read. Smart phone manufacturers and app developers specifically target their marketing strategies to toddlers. They can play with the smart phone, listen to the funny sounds but they do not know that the icons and marketing tactics are targeting their subconscious and effecting their decision-making behaviors.The new generation thinks in terms of megabytes and screen resolutions the same way the previous generation utilise to think in terms of memorizing football scores and doing wheelies on bicycles (Lindstorm, 2004). If the marketing directors need to target global kids segment they need to think the way this generation thinks. They need to understand that the new generation is very different from the older generation because they have no hindrances in fully embracing the digital media.electronic media has