Tuesday, May 21, 2019

Sales Promotion Technique

Laura Schneider says that marketing is everything that we do to reach and warp prospects. Marketing consists of the measures we use to reach and persuade our prospects. All of marketing comp binglents will cost producers or manufacturers that in turn will influence the retail price of a harvest-festival. To exploit a potentially lucrative market is non as easy as just opening a room, and playing music. Diligent marketing research will in truth be crucial to the success of conducting personal selling.Careful consideration should be given to a function of different factors such as location, demographic detail, and lively competition of the prospective market place. This is done so to conduct marketing campaign effectively, which is a combination of advertising, personal sales, public relations, and sales progresss in a creative and cost-effective way to increase gross sales. 2. Sales Promotion Technique 2. 1. Web-based solution Basically, sales promotions are non-personal promoti onal activities that intend to have site impact on sales of a product.Some activities that are in the sales promotion category include media and non-media marketing talk, increase consumers demand, and improve product availability. One of sales techniques that throne help oneself a club in maximizing its sales promotion efforts is the MediaVisor. The product is uniquely created to help salesperson of the company in executing and analyzing their interactive sales promotion programs much better (DoubleClick, 2006c). For example, figure 1 shows a companys online sales promotion that aims at having direct impact to sales. Figure 1 Double Clicks Various Customers Solutions Source www. oubleclick. com In order to simplify the sales promotion, MediaVisor can help Sprint Nextel in creating an easy-to-use interface, which is designed to reduce the number of clicks required to perform common actions. Therefore, the use of MediaVisor will significantly enhance the effectiveness of sales p romotion process (DoubleClick, 2006c). 2. 2. Direct Mail One of the greatest marketing tools is direct mail, also known as database marketing. This kind of promotion is so effective since a company deliver information/offering directly to customers or prospects although it has one obvious drawback postgraduate cost.According to one report, direct mail has a high cost-per-thousand, meaning it costs more to send message to a thousand people through direct mail than it does through television. However, this high cost-per-thousand can be offset by a much higher return rate. 2. 3. individual(prenominal) Selling Anformer(a) type of marketing tools is personal selling which is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a alliance with the potential buyer, but will always ultimately end with an attempt to closing the sale.There are several benefits of conducting personal selling as foll ows ? Personal selling is a face-to-face activity customers therefore obtain a relatively high degree of personal attention ? The sales message can be customized to meet the needs of the customer ? Personal selling is a good way of getting across large amounts of technical or other(a) complex product information ? The face-to-face sales meeting gives the sales cram chance to demonstrate the product ? Frequent meetings between sales force and customer provide an opportunity to build good long-term relationshipsThe main disadvantage of personal selling is the cost of employing a sales force and other utilities such as building rental. In addition to the basic pay package, a business needs to provide incentives to achieve sales such as commission and bonus arrangements and the equipment to make sales calls including car, travel and subsistence costs, mobile phone etc. Moreover, conducting personal selling has one limitation personal selling is not a cost-effective way of reaching a l arge audience since a sales person can only call on one customer at a time. 2. 4. Cash Rebates/Cash backSelecting one or more target markets then developing a marketing merge (product, price, promotion & distribution) that satisfies the needs of the target market. One of the strategies is to give notes rebates/ cash back as incentives for target market to keep visiting stores By definition, cash back Program is an incentive program that rewards customers for repeatedly shopping at stores. Hence, it generates more revenue from particular selling points. For example, if a company wants to increase the number of sales from online stores, they may present additional discount for customers who purchase online.

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