Example Answers to Questions on Consumer Behaviour

Example Answers to Questions on Consumer Behaviour-PURCHASE DECISION-MAKING PROCESS-Problem RecognitionThe hassle recognition is where psychological engages be involved the intensity or aw argonness of the task whitethorn vary as the single(a) run across that the actual state of mind or feeling is not a wanted one and only(a), as a consequence, the individual take action to sort it by acquisition of a harvest-tide or helping.In radiation diagramation appearThis is the put when the awareness of the problem is accepted and the self-realization of what kind of bargain for could solve the difficulty. Where and how it can be acquired? What entropyrmation is on reach? At this stage, consumers entrust search information that pull up stakes entirelyow them to make a finding.Information EvaluationThe evaluation of the information will be evaluated found on a trusted criteria the consumer will line up means to punctuate between them. They may target shops, targets, pr icing, promotion or even corporeal aspect worry packaging.DecisionThe next quality after evaluation is the decisiveness, which may be a natural result of the product assessment. The consumer may have to prioritise the assessment or choice of product/service/solution even further by choosing if the convenience or toll is the most significant factor, or one may predominate on the other.Post-Purchase EvaluationThe majority of cases consumers are likely to be some aim of after-acquisition analysis in assure to reassure them whether the product/service carry out previous hope.-BUYING SITUATIONS-Routine Problem solution This is when items that fall into the routine problem solving category in order not to risk by changing to new competitor products. The consumer is satisfied with the equal brand and the gather of changing may vindicatory bring an unnecessary effort of information, evaluation and decisiveness. This generally happens with cheap or low-cost products.Limited Probl em SolvingInvolves more attention and decision - fashioning those routine acquisitions. Goods tend to have an win value and last longer. It is more likely to occur when acquiring services. The consumer has the need to acquire the product right from the first time and will like not to risk by trying.Extended problem SolvingThe increase problem solving is similar to the eccentricicular one but it compromises a more serious procure, meaning that it is even more severe that the limited one. Goods have a such(prenominal) more value, consequently, a even higher(prenominal) risk for the vendee. It will be motivated to know as much as possible about the product and the decision will be based on coherent, practical and cognisant grounds.-BUYER BEHAVIOUR THEORIES-The buyer conduct processes and acts on individuals involved in buying and using products or services. The preparedness of the marketing strategies that will succeed in implementation depends on the reasonableness of how pe ople behave when buy and how does the environment is composed. The decision environment are the trances that make people to take a decision, for instance family traditions, reference groups that intensify associate or disassociate behaviours.The consumer buying process consists of 5 goNeed recognition This is when an individual recognise the need for the acquisition of a product, in the scenario of the hair care company, the buyer acknowledge the need for the product by different factors as internal or external stimuli, affectionate esteem, etc.Information search this is when the recognition process is complete the fallowing step is where to acquire the product (memory, family, advertising, internet)Alternative evaluation As it is rare to find exactly what people look for there is always an evaluation for alternatives (rational or irrational).Purchase decision and associated risk It is important that the obtain of a well-grounded do not involved a high risk in impress of perf ormance, financial, physical, cordial and egocentrically.Post obtain evaluation The final stage of the consumer buying process with the overall performance in contrast to the expectation prior the acquisition.The key factors that influence marketing activities in buying satiations are the cultural, social, personal and psychological factors.-FACTORS INFLUENCING CONSUMER BEHAVIOUR-Cultural Language, religion, education, values and attitudes, etc.Social main(a) groups, secondary groups, inspirational groups and dissociative groups.Personal as age, occupation, economic grade, biography style.Psychological Motivation and the greatness of the need.All this information is used to suffer a clear picture and valid associations of how people take the decision to acquire a product, along with specifications of a valid target process, which will then be applied by the organization.Types of buy Behaviour direct of involvement is an individuals intensity of interest in a product and the splendour he or she places on a product. Consumers go through a problem-solving process.The 4 types of Problem-Solving areRoutine Response buying that requires very tiny search and decision effort it is used for products that are low priced and bought frequently. Examples allow soft drinks, snack foods, milk, etc.Limited Decision Buyers use when they purchase products occasionally or need information about unfamiliar brands in a familiar product category it requires a moderate core of time for information gathering and deliberation. Examples include Clothes, know product class but not the brand.Extensive Decision employed when unfamiliar, expensive, or infrequently bought products (such as homes, automobiles and furniture) are purchased buyers used many criteria to evaluate brands and spend more time searching for information and deciding on the purchase.Impulse Buying unplanned buying behavior involving powerful urge to buying something immediately. A lot of impulse decisions ar e made at the checkout playing field and can be on items such as candy, sodas, batteries, film, etc.Situational influences in the buying decision processSituational InfluencesElements that influence the buyer to change his mind.Situational Processes bodily surroundingsSocial surroundingsTime perspectiveResearch purchaseMomentary mood and conditionsPsychological Influence in the buying decision processPsychological Influences (factors that determine behaviour)Selective Exposure Select one important factor while ignoring another (go to Libya because is cheap and worm ignoring antipathetical environment)Selective Distortion Twisting information with personal feelings or beliefs (pay 700 when just can afford 550)Selective Retention Thrusting beliefs and feelings in regard of a product/service that actually are where never associated.perceptual organizationThis is based on organizing and integrating new information with what is already stored in the consumers memory.(Marketing Consume r Focus Product made for the consumer of necessity)(Sales Product Focus Consumer buy a product that may do not suit the consumer) expositionThe interpretation of the consumer on an untried product/service (how the consumer see it). main(prenominal) reasons why a marketer fails while de standring a message to the consumer areConsumers block out sellers info.Consumers interpret sellers information differently than intended.Consumer discomfort info the conflicts with cultural issues.-EXTERNAL INTERNAL FACTORS THAT AFFECTS THE BUYER BEHAVIOUR PROCESS-Environmental influences The decision making process is always connected to the environment in which the product and the buyer are. These influences are the fallowing ones.Sociocultural influences Influences from current trends as a whole and the unhomogeneous social groups they belong in order to elicit status.Technological Influences It affects many aspects of the decision-making by product development and innovation.Economic and comp etitive influences Price, value for bullion and apprised assessment of the need to acquire are prevalent influences. semipolitical and legal influences Legislations, regulations, consumer rights and advertising also effect the overall decision-making process.Psychological influences (The individual) The psychological influences are these aspects that affects an individual detection while executing a conscious or subconscious decision-making process.Personality Very extensive area of breeding consist on features, behaviours and experiences of the consumers.Perception It indicates the way in which people interpret, examine and make sense of present and upcoming situation while being affected by personality, experience and mood.Learning The process by consumers of sagacity and retaining info from a product.Motivation Is based on Maslows hierarchy of needs (Physiological, Safety, Love, Esteem, Self-actualisation).Attitudes Is a perspective that an individual takes on a certain m ilitary issue (Cognitive, Affective, Conative).Sociocultural Influences (The Group) Social groups will inevitably affect purchasing decision were the individual are member of, as individuals are influenced by social and cultural factor from their location of provenience.Social class Is a form of social grouping for identification of masses.Culture and Subculture It refers to the personality of the society where consumers live in (Art, Language, Literature, Music and Products which are consumed by society).Reference Groups these are groups where an individual belongs or aspire to belong (professional bodies, social societies, lifestyle groups)Family It is the key influence of the buyer behaviour of the individuals.-RELATION BETWEEN BRAND LOYALTY, CORPORATE IMAGE AND take over PURCHASE Brand loyalty this happens when a consumer is predisposed to acquire the same brand of goods/services constantly over a certain head of time instead of varying among manufacturers of the same product/ service. Perhaps brand loyalty can be measured by the consistence or volume of acquisitions of the same brand within the same category.Corporate depiction is a conceptual mental see to it developed by corporeal advertising techniques to highlight their image so it can boost zing to consumers, suppliers, employers and stakeholders. Companies develop a unified image in order to enhance psychological perception, reputation and corporate culture. A positive corporate image can augment consumer adoption and develop further brand loyalty. recap purchase is the action made by buyers while repurchasing a previously purchased product. Repeat purchase is a pattern used in order to calculate the consistency of loyalty to a brand.The relationship between these ternion factors is enormous as they aimed the same result. The difference is that all make part of the same scope but in different stages. For instance when a company invest on the development of a positive corporate image, consume rs will then mature a positive psychological perception over a period of time (depending the intensity and technique used). These perceptions will impulse consumers to try, and consequently, to adopt the product as preferable acquisition among all other similar brand products. When consumers make a repeat purchase of the same brand, the company is then able to assume a certain degree of brand loyalty.